Sunday, October 26, 2008

Award-Winning Singer-Songwriter Nominjin Asks Fans to 'Turn Over a New Leaf, Try Vegetarianism'

Giving new meaning to the words "natural beauty," Mongolian singer-songwriter Nominjin dons a spectacular full-length gown made of fresh lettuce leaves in a sexy new ad campaign called "Turn Over a New Leaf, Try Vegetarianism." The ad is for People for the Ethical Treatment of Animals (PETA) Asia-Pacific, whose U.S. affiliate is the largest animal rights organization in the world, with more than 2 million members and supporters. The ad represents PETA's first-ever campaign in Mongolia. The stunning ad will be shot by ace photographer Nyamgerel Baljinnyam, and Ankhtsetseg Battumur will do the stylist work for an ad launch next spring.

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